Notice of Privacy Practice (Website)
The UP Company has created this privacy policy (the “Privacy Policy”) in order to
demonstrate our firm commitment to your privacy and security. This Privacy Policy
discloses our information collection policies and practices for this Web site: (the “Website”). This Website is owned and operated by The UP
Company (hereinafter referred to as “UP Company” or “we” or “us”).
This Privacy Policy applies only to The UP Company’s
online information-gathering and sharing practices occurring on the Website, and does not apply to
any of our therapy or coaching services. By visiting this Website, you are accepting the practices and
policies described in this Privacy Policy, and you are further indicating that you agree to
be bound by the terms of this Privacy Policy. If you do not agree to the terms of this
Privacy Policy you should not visit this Website or use any of the “links” on this Website.
We may update this Privacy Policy from time to time, so please check this Privacy
Policy periodically for changes. The date this Privacy Policy was last updated is stated
at the end of this document.
  • In most cases, The UP Company does not collect personally identifiable information about you other than what you freely share. We do log the IP address of every computer that visits our site as part of our normal site usage tracking, as further detailed below.
  • You have the option of entering personally identifiable information about yourself as you interact with the Website, including name, address, and demographic data such as age and income, interests, etc. The UP Company uses this information to help us understand who our site users are and how we may better target and tailor our services.
  • Except as stated in this Privacy Policy, The UP Company does not share any of your personally identifiable information outside The UP Company organization. The UP Company is expected to adhere to these same privacy practices in regard to your personal information.
  • You retain full control over all information you share about yourself, and may remove or request removal of this information at any time.
  • You retain full control over what types of email communication you receive from The UP Company, and may opt to discontinue email correspondence at any time.
  • You have the option to share personally identifiable information about yourself with other visitors to the Website. You may remove or request removal of any such information you share.
  • Anytime you enter personally-identifiable information, not intended to be shared publicly, such as password, address, or credit card number, this information is sent to The UP Company over a secure connection.
  • The UP Company uses generally accepted industry standards to protect the information submitted to us.
The Personal Information We Collect, When You Visit the Site.
How We Collect It And How It Is Used:
Accounts:
You may freely visit our Website without being required to provide us with any personal
information. However, some requests and features do require that you provide us with
some personally identifying information as more particularly described below. Personal
information is data that can be used to identify or contact you. Please do not send
confidential information to us directly via the contact email addresses listed on this
Website. Access to certain areas of
The UP Company Website requires the creation of a sign-in
account. The IP address of all users who sign-in is logged. This is done to enable us to
troubleshoot sign-in or access problems for registered users.
Online Event Registration:
If you register for an event at our Website, such as the
Selfcare Retreats, you must complete the online registration form. Additionally, you must enter credit card information.
We use this information to register you, to send you a confirmation, and to do any
subsequent follow-up about the event.
You also have the option to “opt-in” to be added to a mailing list, from which you may
receive announcements about future events via postal mail or e-mail. This is outside of
your general opt-in preference for e-mail from The UP Company as indicated on your
subscriptions page. If you wish to be removed from this mailing list, please contact us
via e-mail at or at the address below.
Discussion Groups:
To participate in an online discussion group on our Web site, you must first activate a
account.
The user name you choose will be displayed beside your posts to the discussion group,
so please choose your user name carefully if you do not wish to be personally-
You should be aware that any information you post to a discussion group will be
available for viewing by all other visitors to our site, which includes the general public,
unless you have been specifically informed that the group which you are posting to is
restricted to certain users.
If you ever wish to have something you have posted removed, please
contact or use the address below. Posts which violate our discussion group policy may be removed at
The UP Company’s discretion and the user may have his or her sign-in account revoked.
Non-Personal Information We Collect By Automated Means And How We Use It
We also collect certain non-personal information (data in a form that does not support
direct association with any specific person or individual) by automated means when you
visit the Website. Much of this information is collected through the use of third-party
tracking services, such as Google Analytics. When gathered, this data is used in the
aggregate, and not in a manner that is intended to identify you personally. In addition to
the third-party tracking services mentioned above, we also collect this information
through various other means, including “cookies,” “web beacons” and IP addresses, as
further explained below.
A “cookie ” is a small file that a Web site can place on your computer. Cookies are
commonly used by Websites to improve the user experience. Many cookies last only
through a single Website session or visit. Others may have an expiration date, or may
remain on your computer until you delete them. We may use “session cookies” in order
to enhance the user experience and for other web-related purposes. These session
cookies are not linked to personally identifiable information. Most browsers will tell you
how to stop accepting new cookies, how to be notified when you receive a new cookie,
and how to disable existing cookies.
If your Web browser is set to accept cookies, the UP Company Web site places cookies when you visit. In order to sign in to the
The UP Company Web site, you must accept cookies from The UP Company. Cookies are used to present you with a better
experience and to remember your preferences, such as Remember Me.
Clear Gifs (Web Beacons/Web Bugs):
We employ a software technology called clear gifs (a.k.a. Web beacons/Web bugs) in
many of our e-newletters and other e-mail communications that help us measure the
effectiveness of our efforts. Clear gifs are tiny graphics with a unique identifier, similar in
function to cookies, and are used to track which users have opened which e-mail
messages. It is possible for us to tie the information provided by clear gifs to your
personally-identifiable information, though we do not routinely do so. We are primarily
interested in the aggregate effectiveness of our various e-communication efforts.
Link Tracking:
Many links within e-mail communications you receive from us, have a tracking ID at the
end. This enables us to measure how often certain links are clicked on to gauge overall
interest in the email camplaign. From e-mails, or from the Web site when you are signed
in, it is possible for us to tie the information provided by tracking IDs to your personally-
identifiable information, though we do not routinely do so. We are primarily interested in
the aggregate effectiveness of our various online efforts.
Response To “Do-Not-Track” Signals:
Every time your computer sends or receives information over the Web, the request
begins with some short pieces of information called “headers.” These headers include
information like what browser you are using, what language your computer is set to, and
other details. The Do Not Track technology provides individual users with the ability to
include a simple, machine-readable header indicating that they don’t want to be tracked,
and sends a signal to Websites’ visited requesting that the Website disable either its
tracking or cross-site user tracking of an individual user. Currently, various browsers –
including Internet Explorer, Google Chrome, Firefox, Opera and Safari – offer a “do not
track” option. Presently, there is no consensus on how Do Not Track should be
interpreted, and no common or accepted industry standard for implementing.
Consequently, we do not respond to Web browser “do not track” signals.
How We Use the Information We Collect:
Except as otherwise stated in this Privacy Policy,
The UP Company does not share any personally identifiable information about you with un-related third parties. You have the
option to update, revise, or have deleted any personal information you have shared with
The UP Company, as further specified herein. For specific information about how
information is used, please see the section above.
Communications From The Site:
Customer Service:
When you create a free sign-in account on the Web site, we will
send you a confirmation e-mail to verify your user name and password. We will also
communicate with you in response to your inquiries, to provide the services you
request, confirm the actions you have taken (online transactions, etc.), and to manage
your account. We will communicate with you via e-mail, or we may communicate with
you via telephone if we cannot reach you via e-mail.
General Announcements And Promotions:
We will occasionally send you information on special events, news, or opportunities. Out
of respect for your privacy, we present the option not to receive these types of
communications. Please reply “Unsubscribe “or Opt Out to emails/text received
If you subscribe to one of our e-newsletters, we will use your name and
e-mail address to send it to you. Out of respect for your privacy, we present the option
to unsubscribe. Please reply “Unsubscribe “or Opt Out to emails/text received.
Service Or Membership-Related Announcements:
On rare occasions, we will send you service- or membership-related announcements when it is necessary to do so. For
instance, if our service is temporarily suspended for maintenance, we might send you an e-mail.
Generally, you may not opt out of these communications, which are not promotional in
nature. If you do not wish to receive them, you have the option to ask The UP Company to deactivate your account.
Messaging Services:
The UP Company offers a weekly SMS Inspirational messaging service. You may
choose to opt-in to our services by texting “Selfcare” 855-697-4137. You may opt-out at any time.
No mobile information will be shared with third parties/affiliates for
marketing/promotional purposes. All the above categories exclude text messaging
originator opt in data and consent; this information will not be shared with any third
How We Protect The Information We Collect:
Browsers And Internet Security
Any time you enter or provide personal information on our Web site, we encrypt it using
Secure Socket Layer ( “SSL “) technology. SSL protects information as it crosses the
Internet. To support this technology, you need an SSL-capable browser.
You can tell if you are visiting a secure area within a Web site by looking at the lock or
key symbol in your browser address window. If the address of the page begins with
“https:// “, it is secure. Occasionally, the page you enter data on may not be secure, but
by submitting the information you activate a secure connection and thus your data is
submitted securely.
We follow generally accepted industry standards to protect the personal information
submitted to us, both during transmission and once we receive it. No method of
transmission over the Internet, or method of electronic storage, is 100 percent secure,
however. Therefore, while we strive to use commercially acceptable means to protect
your personal information, we cannot guarantee its absolute security.
Children’s Privacy/Note To Parents:
The UP Company Website does not intentionally or knowingly collect, use, or disclose
personally identifiable information about visitors to our Website who are less than 16
years of age. If a child under the age of 16 submits information to us through any part of
the Website and The UP Company becomes aware that the user submitting the
information is under the age of 16, the information provided will be deleted as soon as it
is discovered and not used for any purpose. If you are the parent or guardian of a child
under 16 years of age and believe that they have disclosed personally identifiable
information to us, please contact us at and be sure to include
in your message the name and email address that you believe your child submitted, if
Information We Collect When You Visit The Site
Screening Tools
What Information We Share And With Whom:
Personally-identifiable information that you provide The UP Company
will only be used internally by The UP Company
and may be shared among the national, state and local
offices. This includes your name, address, phone number, e-mail address, information
preferences, and demographic information. The UP Company
is expected to adhere to these same privacy practices. However, The UP Company
is unable to guarantee the privacy of your information at the state or local level. If you have concerns, please
contact The UP Company Admin.
In the course of providing our services, The UP Company relies on certain trusted business partners to perform certain tasks, such as handling mass mailings, delivering e-communications, processing payments, etc. This involves transferring information
about you in paper or electronic form.
The UP Company makes every effort to ensure the trustworthiness and best business practices of these partners. These agents and
third parties are prohibited from using your personally-identifiable information for any
other purpose. Except as stated in this Privacy Policy, we do not reveal personally identifiable
information about you to third parties for their independent use unless: (1) you expressly
authorize The UP Company to do so, (2) it is disclosed to entities that perform marketing or data aggregation services for
The UP Company, (3) it is necessary in connection with a sale of all or substantially all of the assets of The UP Company or the
merger of The UP Company into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which The UP Company is not the survivor.
Links To Other Web Sites
This Website contains links to other sites that are not owned or controlled by
The UP Company. Please be aware that we, The UP Company, are not responsible for the
privacy practices of other such Websites. We encourage you to be aware when you
leave our Website and to read the privacy statements of each and every Website that
collects personally-identifiable information.
Privacy Policy Changes
We reserve the right to revise this Privacy Policy at any time. Please check back
regularly to see if there have been any changes to this policy, which you can determine
by reviewing the Effective Date listed below. By continuing to use the Website after
those changes become effective, you consent and agree to be bound by the revised
Privacy Policy.
Security Information
Your Options Concerning Personal Information
  • The right of access:

If you ask us, we will confirm whether we are processing your Personal Information and, if necessary, provide you with a copy of that Personal Information (along with certain other details).

  • Your right to correction (rectification):

If the Personal Information we hold about you is inaccurate or incomplete, you are entitled to request to have it corrected.

  • Your right to erasure:
You can ask us to delete or remove your Personal Information in some
circumstances, such as where we no longer need it or if you withdraw your
consent (where applicable).
  • Your right to data portability
You have the right, in certain circumstances, to receive a copy of Personal
Information we’ve obtain from you.
  • Your right to withdraw consent
If we rely on your consent (or explicit consent) as our legal basis for processing
your Personal Information, you have the right to withdraw that consent at any
  • Your right to lodge a complaint with the supervisory authority
If you have a concern about any aspect of our privacy practices, including the
way we’ve handled your Personal Information, you can report it to the relevant
supervisory authority. We will respond to any such above requests within a reasonable timeframe.
Some of these rights may be in circumstances in which we are not legally required to
comply with your request because of the laws in your jurisdiction or because of
exemptions provided in data protection legislation in general, and GDPR in particular, or
where the Personal Information may be exempt from disclosure due the applicable rules
of professional conduct, attorney-client privilege, legal professional privilege, other
applicable privileges or protections, or professional secrecy obligations
Please also note we may need to retain certain Personal Information for record keeping
purposes, and there may also be residual Personal Information that will remain within
our databases and other records, which will not be removed from such locations.
Additionally, please note that we are not responsible for removing or deleting
information from the databases of third parties (such as service providers) with whom
we have shared information about you, but we will make the request on your behalf for
such removal/deletion.
Visitors From Outside The United States—Cross-Border Transfer
Our Website is hosted in the United States and is governed by US law. Accordingly, by
submitting any personal information to us you are transferring your personal information
to the United States and you consent to such transfer. We do not represent or warrant
that the Website, or any part thereof, is appropriate or available for use in any particular
geographic location. If you choose to access our Website, you do so on your own
initiative and at your own risk, and are responsible for complying with all local laws,
rules, and regulations applicable in your jurisdiction. If you are visiting the Website from
outside the United States, please be aware that your information will be transferred to,
stored and processed in the United States where our servers are located and our
central database is operated. The data protection and other laws of the United States
and other countries might not be as comprehensive as those in your country. By using
the Website, you consent to your information being transferred to our facilities and to
the facilities of those third parties with whom we share it as described in this Policy.
Privacy Questions And Contacting Us:
If you have any questions or concerns about our Privacy Policy or data processing,
please contact us at
Contact Us:
The UP Company
4258 NC-49 S #1462 Harrisburg NC 28075-9702
Privacy Policy Effective Date:
This Privacy Policy is effective as of March 14, 2024