Black women are often hailed as pillars of strength, resilience, and unwavering support in their families, workplaces, and communities. Yet, behind this strength lies a silent struggle—professional, familial, and relational challenges that can lead to overwhelming stress, anxiety, and depression. At a certain point, the weight of these responsibilities becomes too much to bear, and many Black women hit a wall, leading to physical and emotional exhaustion. This blog explores the unique challenges Black women face, the toll it takes on their mental health, and how therapy at UP Company can provide the tools needed to manage stress, overcome depression, and reclaim joy. The Challenges Black Women Face 1. Professional Pressures Black women often navigate workplaces where they feel the need to work twice as hard to prove their worth. Microaggressions, lack of representation, and unequal opportunities can create a constant state of stress and burnout. 2. Family Responsibilities Many Black women are the primary caregivers in their families, juggling the needs of children, aging parents, and extended relatives. This caretaker role can leave little time for self-care or personal fulfillment. 3. Relationship Struggles Balancing romantic relationships, friendships, and community involvement while managing other responsibilities can be draining. Many Black women feel unsupported or misunderstood in their relationships, leading to feelings of isolation. The Toll on Mental Health When the pressure becomes too much, anxiety and depression often follow. Black women may push through exhaustion, believing they must handle everything on their own. But eventually, the emotional and physical toll manifests in ways that can no longer be ignored: Why Therapy Matters Therapy is not a sign of weakness—it’s a powerful tool for healing and growth. At UP Company, we understand the unique challenges Black women face and provide a safe, nonjudgmental space to explore these struggles. Here’s how therapy can help: 1. Develop a Toolbox for Stress Management Therapy equips you with practical strategies to manage stress, set boundaries, and prioritize self-care. 2. Address Anxiety and Depression Through evidence-based approaches like Cognitive Behavioral Therapy (CBT), you can identify and challenge negative thought patterns that contribute to anxiety and depression. 3. Heal from Resentment and Shame Therapy helps you process difficult emotions, release resentment, and let go of shame, allowing you to rebuild relationships with yourself and others. 4. Rediscover Your Voice Many Black women feel silenced or overlooked. Therapy empowers you to reclaim your voice, assert your needs, and advocate for yourself. 5. Break the Cycle of Exhaustion By learning to prioritize your well-being, you can break the cycle of exhaustion and create a more balanced, fulfilling life. Taking the First Step If you’re a Black woman feeling weighed down by the pressures of life, remember that you don’t have to navigate these challenges on your own. At UP Company, therapy offers a safe, compassionate space where you can feel seen, heard, and truly supported. Together, we’ll collaborate to build the tools and strategies you need to overcome depression, manage stress, and step into a life where you can truly thrive. You are not selfish for taking a break. You are not weak for seeking help. You are deserving of care, support, and peace. Ready to Begin Your Healing Journey? Contact UP Company today to schedule a consultation and learn more about how our therapy services can help you overcome depression and exhaustion. Let’s work together to create a brighter, more balanced future—one where you can thrive, not just survive.

Relationships are a beautiful journey, but they’re not without their challenges. Whether you’re navigating communication breakdowns, trust issues, or simply feeling disconnected, couples therapy can be a transformative step toward healing and growth. At UP Company Online Therapy, we specialize in helping couples rebuild their connections and create stronger, healthier relationships—all from the comfort of your own home. If you’ve been wondering whether it’s time to seek couples therapy, here are five amazing reasons to take that step today. 1. You’re Struggling to Communicate Effectively Communication is the foundation of any strong relationship, but it’s not always easy. If you find yourselves constantly arguing, misunderstanding each other, or avoiding difficult conversations, couples therapy can help. At UP Company Online Therapy, we teach practical communication tools that allow you to express your needs, listen actively, and resolve conflicts in a healthy way. 2. Trust Has Been Broken Whether it’s infidelity, dishonesty, or unmet expectations, broken trust can feel like an insurmountable hurdle. However, with the right guidance, it’s possible to rebuild trust and strengthen your bond. Our therapists at UP Company Online Therapy specialize in helping couples navigate these challenges, providing a safe space to heal and move forward together. 3. You’re Feeling Disconnected Life’s demands—work, kids, finances—can sometimes pull couples apart, leaving you feeling more like roommates than partners. If you’re longing to reconnect and reignite the spark, couples therapy can help you rediscover what brought you together in the first place. Through guided sessions, we’ll help you prioritize your relationship and create meaningful moments of connection. 4. You’re Facing a Major Life Transition Big life changes—like moving, starting a family, or career shifts—can put a strain on even the strongest relationships. Couples therapy provides a supportive environment to navigate these transitions together. At UP Company Online Therapy, we’ll help you adapt to change, align your goals, and strengthen your partnership during these pivotal moments. 5. You Want to Build a Stronger Future Together Couples therapy isn’t just for relationships in crisis—it’s also a powerful tool for couples who want to grow and thrive. Whether you’re looking to deepen your emotional intimacy, improve teamwork, or simply strengthen your bond, therapy can help you build a foundation for a lasting, fulfilling relationship. Why Choose UP Company Online Therapy? At UP Company Online Therapy, we understand that every relationship is unique. That’s why we offer personalized, evidence-based couples therapy tailored to your specific needs. Here’s what sets us apart: Take the First Step Toward a Stronger Relationship If any of these reasons resonate with you, it might be time to consider couples therapy. At UP Company Online Therapy, we’re here to support you every step of the way. Together, we’ll help you navigate challenges, deepen your connection, and create a relationship that brings you joy and fulfillment. Ready to begin? Contact us today to schedule your first session and discover how couples therapy can transform your relationship.

Therapy has long been stigmatized in many communities, but the reluctance to seek mental health support is particularly pronounced in the Black community. For generations, Black individuals have been conditioned to be the “strong ones”—the caregivers, the problem-solvers, and the emotional pillars for their families and friends. But what happens when the strong ones feel like they’re drowning? What happens when the weight of unaddressed trauma, broken relationships, and emotional scars becomes too heavy to bear alone? At The UP Company, we understand these struggles deeply. As an online counseling company dedicated to serving the Black community, we’re here to break the silence, challenge the stigma, and provide a safe space for healing. Here’s why therapy is often overlooked in the Black community—and how we’re working to change that narrative. Why Black People Don’t Go to Therapy Cultural Stigma In many Black households, therapy is seen as a sign of weakness or something reserved for “crazy” people. The idea of sharing personal struggles with a stranger can feel foreign or even shameful. This stigma is rooted in generations of being taught to “pray it away” or “push through” without addressing the underlying pain. The “Strong Black Person” Trope Black individuals are often expected to be resilient and self-reliant, even in the face of overwhelming stress. This pressure to always be strong can make it difficult to admit when help is needed, let alone seek it out. Lack of Representation Finding a therapist who looks like you and understands your cultural experiences can be challenging. Many Black individuals fear being misunderstood or judged by therapists who don’t share their background. Financial Barriers Therapy can be expensive, and not everyone has access to insurance that covers mental health services. For those who are already juggling multiple responsibilities, the cost of therapy can feel like an unnecessary luxury. This is why the UP Company accepts EAPs or Employee Assistance Program dollars, and we have Group Therapy options which we call Sista Circle Groups. Please reach out to us, we want to help you and we have your covered at the Up Company.  How The UP Company Is Breaking the Cycle At The UP Company, we’re on a mission to change the way the Black community views and accesses therapy. Here’s how we’re making a difference: Culturally Competent Care Our therapists understand the unique challenges faced by the Black community. We provide a safe, judgment-free space where you can be your authentic self and work through your struggles without fear of misunderstanding. Online Therapy for Busy Lives We know how hard it can be to find time for yourself when you’re juggling work, family, and other responsibilities. That’s why we offer convenient online therapy sessions that fit into your schedule—no commute required. Affordable, High-Quality Services We believe everyone deserves access to mental health care. Our services are designed to be accessible, whether you’re using insurance or paying out of pocket. A Focus on Relationships and Healing Whether you’re struggling with anxiety, depression, or relationship issues, we’re here to help. Our couples counseling services are especially popular among Black couples who want to break generational cycles of dysfunction and build healthier, happier relationships. Why Choose The UP Company? It’s Time to Prioritize Your Mental Health You don’t have to carry the weight of the world on your shoulders. Whether you’re feeling overwhelmed, stuck, or just need someone to talk to, The UP Company is here for you. Let us help you break free from the cycles of pain and create the life you deserve. Ready to take the first step? Visit www.upcompany.org to learn more about our services and schedule your first session today. Because you don’t have to do it alone—we’re here to help you rise.

Depression among teens is a growing concern, with many young people struggling to navigate the complexities of their emotions, relationships, and academic pressures. While parents and caregivers often want to help, they may feel unsure about the best way to support their teen. This is where therapy comes in—a powerful tool that can provide teens with the guidance, coping skills, and emotional support they need to thrive. At The UP Company, we specialize in providing online therapy that’s accessible, culturally competent, and tailored to the unique needs of teens and their families. If you’re wondering how therapy can help your teen overcome depression, here are five key benefits you need to know. 1. A Safe Space to Express Emotions Teens often feel misunderstood or judged when they try to share their feelings with family or friends. Therapy offers a safe, nonjudgmental environment where they can openly express their emotions without fear of criticism. At The UP Company, our therapists are trained to listen with empathy and understanding, helping teens feel heard and validated. This safe space is especially important for teens who may be dealing with cultural or societal pressures to “be strong” or “keep it together.” By encouraging open dialogue, therapy helps teens process their emotions in a healthy way, which is a critical step toward healing. 2. Building Coping Skills for Life Depression can make even small challenges feel overwhelming. Therapy equips teens with practical coping skills to manage stress, anxiety, and negative thoughts. These skills—such as mindfulness, emotional regulation, and problem-solving—are not just helpful in the short term; they’re tools teens can use throughout their lives. At The UP Company, we focus on empowering teens to take control of their mental health. Our therapists work collaboratively with teens to identify their strengths and develop strategies that work for their unique situations. 3. Improving Relationships Depression can strain relationships with family, friends, and peers. Teens may withdraw from loved ones or struggle to communicate effectively, leading to feelings of isolation. Therapy helps teens improve their communication skills, rebuild trust, and strengthen their connections with others. For families, therapy can also provide a platform for understanding and healing. Parents and caregivers often play a key role in their teen’s recovery, and our therapists at The UP Company are here to guide the entire family through the process. 4. Challenging Negative Thought Patterns One of the hallmarks of depression is negative thinking—believing that things will never get better or that they’re not good enough. Therapy helps teens identify and challenge these harmful thought patterns, replacing them with more positive and realistic perspectives. Cognitive-behavioral therapy (CBT), one of the approaches we use at The UP Company, is particularly effective for this. By helping teens reframe their thoughts, we empower them to see their worth and potential, even in the midst of difficult circumstances. 5. Providing Hope and a Path Forward Perhaps the most important benefit of therapy is that it offers hope. Depression can make teens feel like they’re stuck in a dark tunnel with no way out. Therapy shines a light on that path forward, showing teens that healing is possible and that they don’t have to face their struggles alone. At The UP Company, we’ve seen countless teens transform their lives through therapy. Whether they’re dealing with academic stress, family conflicts, or the weight of unaddressed trauma, our therapists are here to help them find hope and build a brighter future. Why Choose The UP Company for Your Teen’s Therapy? Culturally Competent Care: We understand the unique challenges faced by teens in the Black community and provide therapy that’s sensitive to their cultural experiences. Convenient Online Sessions: Our online therapy platform makes it easy for teens to access support from the comfort of home, even with busy schedules. Expertise You Can Trust: With a master’s degree in mental health counseling and over 12 years of experience, our founder and therapists are dedicated to providing the highest quality care. Proven Results: Our 5-star services have been featured in Market Insider, Best Life, Reader’s Digest, USA Today, and Bustle. Take the First Step Today If your teen is struggling with depression, know that help is available. Therapy can be a lifeline, providing the support and tools they need to overcome their challenges and thrive. At The UP Company, we’re here to walk alongside your family every step of the way.Ready to get started? Visit www.upcompany.org to learn more about our services and schedule your teen’s first session today. Because every teen deserves the chance to feel better—and we’re here to make that possible.

Anxiety is the most common mental health challenges people face today in the United States. Whether it’s generalized anxiety, social anxiety, panic attacks, or another form, anxiety can significantly impact your quality of life. The good news is that you don’t have to face it alone. Seeking professional help through anxiety therapy can be a life-changing decision. At UP Company, led by the compassionate and skilled therapist Natasha Oates and staff, we specialize in providing personalized, effective anxiety therapy to help you regain control of your life. In this blog, we’ll explore five compelling reasons why it’s time to seek anxiety therapy, answer common questions about therapy for anxiety, and explain how our team at UP Company can support you on your journey to mental wellness. 1. Your Anxiety Is Interfering with Daily Life Anxiety becomes a problem when it starts to disrupt your daily routine. Are you avoiding social situations, struggling to focus at work, or finding it hard to complete simple tasks? If anxiety is holding you back from living your life to the fullest, it’s time to seek help. At UP Company, Natasha Oates and staff and her skilled team employ proven, evidence-based methods such as Cognitive Behavioral Therapy (CBT) to assist you in recognizing and addressing the thought patterns that contribute to your anxiety. Through collaboration with a therapist, you’ll gain effective tools to manage symptoms and take back control of your life. 2. You’re Experiencing Physical Symptoms of Anxiety Anxiety isn’t just a mental struggle—it can manifest physically, too. Symptoms like rapid heartbeat, sweating, dizziness, stomach issues, or chronic fatigue are common. These physical signs can be overwhelming and may even mimic other health conditions, leading to further stress. Therapy can help you understand the mind-body connection and teach you techniques to calm your nervous system. At UP Company, we focus on holistic approaches that address both the emotional and physical aspects of anxiety, ensuring you feel supported in every way. 3. You’ve Tried Self-Help Strategies Without Success Many people turn to self-help books, meditation apps, or lifestyle changes to manage their anxiety. While these tools can be helpful, they may not be enough for everyone. If you’ve tried self-help strategies without seeing significant improvement, it’s a sign that professional guidance could make a difference. Therapists at UP Company are trained to provide tailored interventions that go beyond generic advice. Whether it’s through CBT, mindfulness techniques, or other therapeutic modalities, we’ll work with you to create a personalized plan that addresses your unique needs. 4. Your Relationships Are Suffering Anxiety doesn’t just affect you—it can strain your relationships with family, friends, and colleagues. You might find yourself withdrawing from loved ones, snapping at others, or feeling misunderstood. Over time, this can lead to feelings of isolation and loneliness. Therapy provides a safe space to explore how anxiety impacts your relationships and learn healthier ways to communicate and connect. At UP Company, we emphasize building strong, supportive relationships as part of the healing process. 5. You’re Ready to Invest in Your Mental Health Seeking therapy is a powerful act of self-care. It shows that you’re ready to prioritize your mental health and take steps toward a happier, more fulfilling life. Therapy isn’t just about managing symptoms—it’s about understanding yourself better, building resilience, and creating lasting change. At UP Company, we believe that everyone deserves access to high-quality mental health care. Natasha Oates and staff and her team are committed to providing a warm, nonjudgmental environment where you can feel safe to explore your thoughts and emotions. Common Questions About Anxiety Therapy Does Therapy Work for Anxiety? Yes, therapy is one of the most effective treatments for anxiety. Research shows that approaches like Cognitive Behavioral Therapy (CBT) have a high success rate in reducing anxiety symptoms. Therapy helps you understand the root causes of your anxiety, develop coping skills, and create long-term strategies for managing stress. Does Therapy Help with Anxiety? Absolutely. Therapy provides a structured, supportive environment where you can explore your feelings, challenge negative thought patterns, and learn practical tools to manage anxiety. Many people find that therapy not only reduces their symptoms but also improves their overall quality of life. Can Therapy Help with Anxiety? Yes, therapy can help with all types of anxiety, including generalized anxiety disorder, social anxiety, panic disorder, and more. The key is finding the right therapist and approach for your specific needs. At UP Company, we tailor our methods to ensure you get the most effective care. What Is Cognitive Behavioral Therapy for Anxiety? Cognitive Behavioral Therapy (CBT) is a well-established, research-backed method for addressing anxiety. This approach centers on recognizing and altering unhelpful thought patterns and behaviors that fuel anxiety. By engaging in CBT, you’ll gain the tools to question unrealistic beliefs, cultivate more positive thinking habits, and implement practical strategies to alleviate anxiety. How to Use Cognitive Behavioral Therapy for Anxiety CBT involves working with a therapist to: At UP Company, Natasha Oates and staff specializes in CBT and will guide you through each step of the process, ensuring you feel confident and supported. How Many Therapy Sessions for Anxiety? The number of therapy sessions needed varies depending on the individual and the severity of their anxiety. Some people see improvement in just a few sessions, while others may benefit from longer-term therapy. On average, many clients begin to notice positive changes within 8 to 12 sessions. At UP Company, we’ll work with you to create a treatment plan that fits your goals and timeline. Why Choose UP Company for Anxiety Therapy? At UP Company, we understand that seeking therapy can feel daunting. That’s why we’re dedicated to creating a welcoming, supportive environment where you can feel comfortable opening up. Natasha Oates and staff and her team bring years of experience, compassion, and expertise to every session, ensuring you receive the highest quality care. Here’s what sets us apart: Take the First Step Toward Healing If you’re struggling with anxiety, know that you’re not alone—and help

If your relationship feels more like a roommate situation than a soulmate connection, you’re not alone. Many couples struggle with maintaining emotional intimacy—the deep, meaningful bond that makes relationships fulfilling and resilient. Emotional intimacy is the foundation of a strong partnership, but life’s stresses, communication gaps, and unresolved issues can erode it over time. At The UP Company, we specialize in helping couples rebuild emotional intimacy and create the loving, supportive relationships they’ve always wanted. Whether you’re looking to reconnect with your partner, overcome fear of intimacy, or bring the spark back into your marriage, this guide is for you. Let’s explore what emotional intimacy is, why it’s important, and how you can cultivate it in your relationship. What Is Emotional Intimacy? Emotional intimacy is the ability to share your deepest thoughts, feelings, and vulnerabilities with your partner without fear of judgment or rejection. It’s about feeling seen, heard, and valued for who you truly are. Emotional intimacy goes beyond physical connection—it’s the glue that holds relationships together during tough times and the fuel that keeps the spark alive during the good ones. When emotional intimacy is strong, couples feel safe to express their needs, resolve conflicts constructively, and support each other through life’s challenges. But when it’s lacking, relationships can feel distant, disconnected, and unfulfilling. Why Is Emotional Intimacy Important to Close Relationships? Emotional intimacy is the cornerstone of a healthy, lasting relationship. Here’s why it matters: Without emotional intimacy, relationships can feel shallow, transactional, or even lonely. If you’ve noticed a lack of emotional closeness in your relationship, don’t worry—it’s never too late to rebuild it. How to Build Emotional Intimacy: 7 Practical Steps 1. Create a Safe Space for Transparency Emotional intimacy requires vulnerability, and vulnerability requires trust. Create a safe space where both partners feel comfortable sharing their thoughts and feelings without fear of criticism or judgment. This means actively listening, validating each other’s emotions, and responding with empathy. At The UP Company, we help couples develop these skills through guided therapy sessions. Our therapists provide a supportive environment where you can practice open communication and rebuild trust. 2. Prioritize Quality Time Together In today’s busy world, it’s easy to let quality time slip through the cracks. But spending meaningful time together is essential for building emotional intimacy. Set aside regular date nights, take walks together, or simply enjoy a quiet evening at home without distractions. Remember, it’s not about the quantity of time but the quality. Focus on being fully present and engaged with your partner. 3. Have Hard Conversations Avoiding difficult conversations can create distance in a relationship. Whether it’s discussing finances, work stress, or unmet needs, having hard conversations is crucial for maintaining emotional intimacy. Be honest and transparent with your partner, even when it’s uncomfortable. Share your fears, hopes, and challenges, and encourage them to do the same. At The UP Company, we help couples navigate these conversations with compassion and understanding. 4. Practice Active Listening Listening is one of the most powerful ways to build emotional intimacy. When your partner speaks, give them your full attention. Avoid interrupting, offering unsolicited advice, or getting defensive. Instead, focus on understanding their perspective and validating their feelings. Active listening shows your partner that you value their thoughts and emotions, which strengthens your connection. 5. Rekindle Physical Touch Physical touch is a powerful way to express love and build emotional intimacy. Simple gestures like holding hands, hugging, or cuddling can help you feel closer to your partner. If physical touch has dwindled in your relationship, start small. A gentle touch on the arm or a warm embrace can go a long way in rekindling intimacy. 6. Address the Fear of Emotional Intimacy Fear of emotional intimacy can stem from past traumas, trust issues, or fear of vulnerability. If you or your partner struggles with this, it’s important to address the underlying causes. Therapy can be a safe space to explore these fears and develop strategies for overcoming them. At The UP Company, we help individuals and couples work through their barriers to intimacy and build healthier, more fulfilling relationships. 7. Bring Emotional Intimacy Back into Your Marriage If your marriage has lost its spark, don’t despair. Emotional intimacy can be rebuilt with effort and commitment. Start by reminiscing about the early days of your relationship—what drew you to each other? What made you feel connected? Recreate those moments, whether it’s through shared activities, heartfelt conversations, or small acts of kindness. At The UP Company, we specialize in helping couples reignite their passion and rediscover the joy of being together. What Causes a Lack of Emotional Intimacy? Several factors can contribute to a lack of emotional intimacy in relationships: Understanding the root cause of your relationship challenges is the first step toward addressing them. How to Be in a Relationship with Someone Who Avoids Emotional Intimacy If your partner avoids emotional intimacy, it can feel frustrating and isolating. Here’s how to navigate this challenge: At The UP Company, we help couples navigate these challenges and build stronger, more connected relationships. Why Choose The UP Company? Culturally Competent Care: We understand the unique challenges faced by couples in the Black community and provide therapy that’s sensitive to your experiences. Expert Guidance: With a master’s degree in mental health counseling and over 12 years of experience, our founder and therapists are dedicated to helping you achieve your relationship goals. Convenient Online Sessions: Our online therapy platform makes it easy to access support from the comfort of home. Take the First Step Toward Reconnecting Emotional intimacy is the heart of a thriving relationship. If you’re ready to rebuild your connection and create the loving partnership you deserve, The UP Company is here to help. Visit www.upcompany.org to learn more about our services and schedule your first session today. Because every relationship deserves to feel like a soulmate connection—and we’re here to help you make that a reality.

In recent years, the black community in the United States has been grappling with a disturbing and often overlooked issue: the rising suicide rates and the increased reliance on emergency mental health inpatient hospitalization. This article delves into the statistics, underlying reasons, and the deeply rooted challenges that exacerbate these mental health struggles. Rising Suicide Rates: A Stark Reality According to the Substance Abuse and Mental Health Services Administration (SAMHSA) and Mental Health America (MHA), suicide rates among black individuals have been on a troubling upward trajectory. These statistics are not just numbers; they represent lives cut short and communities in mourning. For example, SAMHSA reports a significant increase in suicide rates among black youth, with the rate nearly doubling between 2014 and 2018. MHA’s data corroborates this trend, highlighting that suicide has become the second leading cause of death for black children aged 10-14 and the third leading cause for black adolescents aged 15-19. Emergency Inpatient Hospitalization: One alarming trend is the high rate at which black individuals first receive mental health services through emergency inpatient hospitalization. This statistic underscores a reactive rather than proactive approach to mental health care within the community. Dr. King Davis, Chair of Mental Health and Social Policy at the University of Texas at Austin, has extensively researched this phenomenon. He explains that many black individuals turn to emergency services due to a lack of access to regular, preventive mental health care, coupled with a distrust of outpatient psychiatric treatment. Underlying Reasons: Stigma, Historical Mistrust, and Stereotypes Several factors contribute to the increased suicide rates and the high utilization of inpatient hospitalization over counseling and outpatient treatment. Dr. Davis points to the pervasive stigma surrounding mental health in the black community as a critical barrier. Mental illness is often seen as a weakness or personal failing, discouraging individuals from seeking help. Historical mistrust also plays a significant role. The black community’s experience with the mental health system is marred by a history of unjust treatment and exploitation. This mistrust is rooted in well-documented instances, such as the unethical Tuskegee Syphilis Study, which have left a lasting legacy of suspicion towards medical institutions. Furthermore, harmful stereotypes about the mental health of African Americans persist. These stereotypes, perpetuated by societal and media portrayals, suggest that black individuals are more resilient and thus less in need of mental health support. This misconception can lead to underdiagnosis and undertreatment of mental health issues within the community and thereby exacerbates unaddressed conditions that become urgent over time. An urgency that can be prevented with early treatment. Attitudes Toward Medication: A Complex Relationship African American attitudes towards medication for mental health conditions further complicate the landscape. According to Dr. Davis and research from the American Psychiatric Association, there is a prevalent skepticism towards psychiatric medication. Many fear potential side effects and long-term dependency, while others believe that medication is unnecessary or ineffective. These attitudes can result in lower adherence to prescribed treatments, contributing to the higher rates of emergency interventions. Something Must Be Done: Addressing the mental health crisis in the black community requires a multifaceted approach. Reducing stigma, building trust in the mental health system, and dismantling harmful stereotypes are essential steps. Additionally, increasing access to preventive mental health care and promoting culturally competent treatment options can help shift the focus from emergency responses to proactive, sustained support. The UP Company, a local private practice that provides counseling services is also determined to help reduce the stigma of mental health in the Black community. Owner and licensed therapist, Natasha Oates wanted to identify more high quality options for clients who could benefit from medication in addition to therapy. “Sadly, I knew about only two options who had great reputations, so I reached out to various therapist groups in the area to learn who the best psychiatrists are that are African American.” Natasha Oates quickly learned that many of her fellow colleagues wanted to know the same information as well. That’s how the Best Black Psychiatrists of Charlotte was created. The recommendations from local therapists, nurse practitioners and social workers were compiled and then vetted against online reviews. This list is now not only available for clinicians to use as a top tier referral list but for all and is one small step toward rebuilding trust and credibility for the improvement in mental health services for the Black community. As we confront these dire challenges, it is crucial to amplify the voices of those affected and advocate for systemic changes. Only then can we hope to reverse the troubling trends and foster a future where mental health care is accessible, equitable, and effective for all. References